Product Listing Optimization
Product pages that can be found and compared.
We clean up, complete and optimize your product pages — photos, specs, descriptions, categories and structured data.
A product page with one photo, a blank dimensions field and a category somebody guessed at cannot be found by a search engine and cannot be compared by a shopper. Neither problem shows up in the admin dashboard, so catalogues sit like that for years while the ad budget goes up.
One-time cleanup from $450, priced by catalogue size.
Fixed scope, quoted from your SKU count before you commit.
Every dimension and material verified against the manufacturer spec sheet · Priced by catalogue size · Nothing generated for specs
What we do to a product page
Photos, in order
Duplicates removed, the strongest image first, and the rest sequenced so a shopper sees the piece before they see a fabric swatch. Missing angles flagged against what the manufacturer actually supplies.
Specs, verified
Dimensions, materials, weight and finish, filled from the manufacturer spec sheet and checked against it. If the sheet does not say, the field stays empty and you get a list of what is missing.
Descriptions and categories
Written to be read rather than stuffed, and filed where somebody shopping would actually look — not where the importer's spreadsheet happened to put it.
Structured data
Product schema carrying price, availability and reviews, so the page is eligible for a richer result instead of a bare blue link.
One-time cleanup
Up to 50 SKUs
- Price
- $450–$600
- Basis
- One-time
51–250 SKUs
- Price
- $900–$1,800
- Basis
- One-time
251–1,000 SKUs
- Price
- $1,800–$4,000
- Basis
- One-time
1,000–3,000 SKUs
- Price
- $3,500–$6,500
- Basis
- One-time
3,000+ SKUs
- Price
- Quoted
- Basis
- One-time
New products each month
Every dimension and material is verified against the manufacturer spec sheet before it goes live. Nothing is generated for specs. No guarantee — the impressions floor covers image pin plans only.
Up to 20 new SKUs
- Per month
- $150–$250
- Basis
- Monthly
21–75 new SKUs
- Per month
- $300–$450
- Basis
- Monthly
76–200 new SKUs
- Per month
- $500–$750
- Basis
- Monthly
For furniture dealers: manufacturer feed setup
Ashley and Coaster give authorised dealers product photography, specs, video and a data feed at no cost. Most dealers are not pulling it correctly. Flat rather than per-SKU, because the manufacturer already made the content.
Manufacturer feed setup
- Price
- $750–$2,500
- Basis
- Flat, one-time
- Not
- Priced per SKU
Questions
How is this priced?
By catalogue size, once. Up to 50 products is $450–$600; past three thousand it is quoted, because the shape of the job changes.
Products you add afterwards are the monthly tier, which is separate and optional.
Do you write the specs?
No, and this is the part worth reading twice. Every dimension and material is verified against the manufacturer spec sheet before it goes live. Nothing is generated for specs.
A made-up depth measurement is a return, a restocking fee and a chargeback — not a content problem. If the sheet does not have it, you get told rather than guessed at.
Is this just typing things in?
The typing is the smallest part. The work is deciding what a page needs in order to be found and compared: which image leads, which category it belongs in, which spec fields matter for that product type, and what structured data the page should emit. The typing follows from those decisions.
My manufacturer already sends a feed. Does that help?
Usually it makes it cheaper. Ashley and Coaster supply authorised dealers with photography, specs, video and a data feed at no cost, and most dealers are not pulling it correctly — repeated images, missing specs, everything landing in one category.
Wiring that up is a flat $750–$2,500 project rather than per-SKU work, because the manufacturer already made the content.
How big is your catalogue?
Tell me the SKU count and the platform and I will quote the cleanup from the bands above. If your manufacturer already supplies a feed, mention it — that is usually the cheaper route and I would rather point you at it.