This policy explains what information Caelana collects, why, and what you can do about it.
Who we are. Caelana is operated by Caelana, 14173 Northwest Fwy, Unit #2046, Houston, TX 77040, United States. For anything in this policy, email hello@caelana.com.
What we collect
When you fill in a form
- Your name
- Your email address
- Your website URL, if you give it
- Whatever you write in the message field
When you visit the site
If you accept analytics in our cookie banner:
- Pages you viewed and how long you stayed
- Approximate location, derived from your IP address at country or city level
- Device and browser type
- How you arrived — search engine, referring link, or advertisement
- An anonymous identifier that lets us recognise a repeat visit
If you decline, we collect none of this. Google Analytics is not loaded at all — no script is fetched, no request is made to Google, and nothing about your visit is sent anywhere.
When you become a client
- Business details you provide during onboarding
- Brand assets, product photography and files you upload
- Access permissions to your Pinterest or Meta business accounts
- Billing records — but not your card number, which only Stripe sees
What we never collect
We do not collect Social Security numbers, government identification, health information, biometric data, or precise location. We do not knowingly collect information from anyone under 18.
Why we collect it
| What | Why |
|---|---|
| Form submissions | To reply to you |
| Analytics | To understand which pages bring people in |
| Advertising data | To measure whether our ads work, if you consented |
| Client business information | To deliver the service you bought |
| Account access | To publish and manage on your behalf |
| Billing records | To take payment and meet tax obligations |
We do not sell your personal information. We have never sold it and we have no plans to.
Cookies and tracking
We use a small number of tracking tools. Our Cookie Policy lists each one, what it stores and for how long.
In short:
- Necessary cookies keep the site working and remember your cookie choice. These cannot be turned off.
- Google Analytics 4 measures site usage. Loads only if you accept.
- Meta Pixel and Conversions API measure whether our Facebook and Instagram advertising works, and may be used to show you our ads elsewhere. Loads only if you accept.
You can change your choice at any time from our Cookie Policy, which has a button that reopens the banner.
We honour the Global Privacy Control browser signal. If your browser sends it, we treat it as a request to opt out of targeted advertising, and you will not need to do anything else.
Who we share it with
We share information only with service providers who help us operate. Each one processes it on our instructions.
| Provider | What they handle | Where |
|---|---|---|
| Vercel | Website hosting | United States |
| Resend | Delivering contact form emails | United States |
| Analytics, if you consent | United States | |
| Meta | Advertising measurement, if you consent | United States |
| Stripe | Payment processing | United States |
| Google Firebase | Storing form submissions | United States |
We may also disclose information if required by law, or to protect our rights or someone's safety.
We do not share your information with advertisers, data brokers, or anyone who would use it for their own purposes.
Where your information goes
We operate from the United States and our providers store data there. If you contact us from Mexico, the European Union or elsewhere, your information is transferred to and processed in the United States.
How long we keep it
| What | How long |
|---|---|
| Contact form messages | 2 years, then deleted |
| Analytics data | 14 months (Google Analytics default) |
| Client business records | 7 years after the engagement ends, for tax and legal reasons |
| Client account access | Removed within 7 days of the engagement ending |
| Billing records | 7 years, as required for tax |
Your rights
Depending on where you live, you may have the right to:
- Know what we hold about you
- Get a copy of it
- Correct anything inaccurate
- Delete it, subject to records we must keep by law
- Opt out of targeted advertising
- Not be discriminated against for exercising any of these
To exercise any of these, email hello@caelana.com. We will respond within 45 days. We may ask you to confirm your identity first, so we do not hand your information to someone else.
If we decline a request, we will tell you why, and you may appeal by replying to that email.
If you are in Texas
The Texas Data Privacy and Security Act gives you the rights above. If you believe we have not handled a request properly, you may complain to the Texas Attorney General.
If you are in California
We do not sell or share personal information as those terms are defined under California law. You retain the rights listed above.
If you are in Mexico
See our Aviso de Privacidad, which sets out your ARCO rights — access, rectification, cancellation and opposition — as required under Mexican law.
How we protect it
- The site is served over HTTPS.
- Client account credentials, where they exist at all, are held in an encrypted password manager. We prefer platform partner access, which requires no password.
- Access to client accounts is limited to what the work requires and removed when the work ends.
- We do not store card numbers. Stripe handles payment data under its own security standards.
No system is perfectly secure. If a breach affects your information, we will notify you and any required authority as the law requires.
Children
This site is for businesses. We do not knowingly collect information from anyone under 18. If you believe a minor has given us information, email hello@caelana.com and we will delete it.
Changes
If we change this policy materially, we will update the date above and, for active clients, send an email. Continuing to use the site after a change means you accept it.
Questions: hello@caelana.com