Transcreation
Your campaign, rewritten to persuade in Spanish.
Your campaign’s message rebuilt in Spanish — headlines, copy and calls to action — so it works on a Spanish-speaking audience the way the original works on its own.
A slogan that works in English almost never works translated. The wordplay is lost, the reference does not land, the tone comes out stiff, and what was funny in English can read badly in Spanish. The campaign is readable, but it does not persuade.
From $500 per campaign, quoted once I have seen the material.
Every piece comes with a note on what changed and why, so what you approve is a decision rather than an act of faith.
The idea kept · The words rebuilt · A note on every change
Translation carries a page’s meaning into Spanish; transcreation rebuilds a campaign’s message so it persuades in Spanish — for a whole site, what you need is website translation.
What is included
The concept, adapted
First, a check on whether the central idea works in Spanish. If it does, it stays; if it does not, you get an angle that says the same thing with references your audience recognises.
Every line of the campaign
Headlines, ad copy, emails, landing-page copy and calls to action, written in Spanish for that audience rather than translated sentence by sentence.
The Spanish of your market
Mexican, US Hispanic or broader Latin American usage, depending on who you are speaking to, in the register that suits your brand.
A note on every change
A short explanation of what changed from the original and why, so your team can approve it even if nobody on it reads Spanish.
Pricing
Translation carries a page’s meaning into Spanish; transcreation rebuilds a campaign’s message so it persuades in Spanish. Quoted per campaign.
Per campaign
- Price
- From $500
- Basis
- Quoted per campaign
Questions
What counts as a campaign?
One message and its pieces — the ads, the email and the landing page of a launch, for example. The price depends on how many pieces there are and how much needs rebuilding; the quote says exactly what is included before anything starts.
How is this different from translation?
Translation keeps the meaning of each sentence; transcreation keeps the effect of the campaign, even when the sentences change. Pages on a site should be translated; anything that has to sell should be transcreated.
When should I not buy this?
If the text is informational — policies, spec sheets, FAQs — transcreation is paying for more than you need, and good translation is the right call. And if your campaign does not work in English yet, rewriting it in Spanish will not fix it.
Does someone on my team need to speak Spanish?
No. The notes on each change are written so you can approve without reading Spanish, and if something does not sit right, we talk it through before it goes out.
Which campaign do you want in Spanish?
Send me the English material. I will tell you what works as it is, what needs rebuilding, and what it would cost.