What does a month of Pinterest actually cost you?
Set your volume and what your time is worth. The four columns update as you type. Nothing is stored and nothing is sent anywhere.
How many pins you want published each month.
What an hour of your own time is worth to the business.
Do it yourself
$600
Cost per month
- Per pin
- $10.00
- Your hours
- 12.0
Research, design, write and post every pin yourself.
Freelancer
$510
Cost per month
- Per pin
- $8.50
- Your hours
- 3.0
Brief, review and post. Quality varies by hire.
Agency
$2,415
Cost per month
- Per pin
- $40.25
- Your hours
- 1.5
Approve and attend the monthly call.
Caelana
$509
Cost per month
- Per pin
- $8.47
- Your hours
- 0.2
About ten minutes, once, at the start.
What this assumes
- Doing it yourself takes about 12 minutes per pin end to end — keyword research, design, writing the title and description, and posting.
- Freelancer rates are modelled at $6 per pin, roughly the middle of what independent pin designers charge for design plus a written description.
- Agency pricing is modelled at $1,800 a month minimum plus $9 per pin, which is where most small agencies land once management is included.
- Caelana pricing uses the published plans and rounds up to the plan that covers your volume.
- None of these include ad spend, because none of them are ads.
These are estimates for planning, not quotes. Freelancer and agency figures are market averages, not offers from anyone in particular.
Want the real number for your shop?
The calculator uses averages. Fifteen minutes on a call gets you an actual answer for what you sell.